One of the most utilized promotional items of the promotional products world is the use of the lanyard; you see them in just about every professional setting from being worn around the necks of employees of every type of business from hospitals, big box stores, clinics, sporting events and hundreds of other venues.
One thing about the lanyard is that it will be seen, and using it as a branding tool for your business is a no brainer.
Lanyards come in a number of different materials from synthetic materials such as nylon and polyester and are best cut using shears and something hot like a lighter to sear the ends. The heat from the fire acts to seal the cut ends and prevents fraying. Cotton material can be cut using a razor blade or scissors.
Other less commonly used materials for lanyards include vinyl, cord and rubber.
The uses for lanyards vary greatly, better known in the business world for promotion such as printed with logos.
There are other ways to use the lanyard sort of “thinking out of the box” such as using them to promote family reunions cheap lanyards can save some money instead of “t-shirts” and can have the same information more or less.
Church affairs, such as Sunday school prizes or church name and address to get more members. What about banks with their logo and address and telephone number as giveaways?
Small business people such as carpet cleaners, janitorial services, carpet installers and window cleaners the opportunity is endless. Imprinted lanyards will generate more customers due to fact that just like a business card lanyards will get into the hands of many different people.
Thinking of using the lanyard in the customary way is great but, stretching the imagination will open up other opportunities to capitalize on the usefulness of this long time business partner of marketing and advertising.
So take a chance and “think out of the box” and see if you can come up with even more uses for the lanyard
